A systematic literature review on vlog marketing: thematic analysis and future research directions
- Creator: Zhang, Peilin , Hasan, Najmul , Chiong, Raymond , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2024
Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study
- Creator: Guan, Shuqi , Chao, Chih-Wei (Fred) , Tian, Feng
- Resource Type: journal article
- Date: 2024
Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Creator: Chao, Chih-Wei (Fred) , Hung, Yu-Chen , Sun, Li
- Resource Type: journal article
- Date: 2022
Strategic recommendations for new product adoption in the Chinese market
- Creator: Chao, Chih-Wei (Fred) , Reid, Mike , Lai, Po-Hsin , Reimers, Vaughan
- Resource Type: journal article
- Date: 2020
Identifying attendance motives for an international league fixture
- Creator: Reimers, Vaughan , Chao, Chih-Wei (Fred) , Speechley, Kim
- Resource Type: journal article
- Date: 2018
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
- Creator: Vilches-Montero, Sonia , Pandit, Ameet , Bravo-Olavarria, Renzo , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2018
Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour package
- Creator: Hung, Yu-Chen , Song, Liang , Chao, Chih-Wei (Fred) , Guan, Chong
- Resource Type: journal article
- Date: 2017